Marketing Strategist — Real Estate Domain — Cairo

Plans that move real estate.

Deputy Marketing Director at Keller Williams Egypt and RED | Real Estate Domain. Sixteen years building campaigns, expos, and CRM systems that turn ideas into measurable sales.

Start a conversation → See the track record
CAIRO, EGYPT
LOCAL TIME GMT+2
Moustafa ElSayed
360° MarketingReal Estate ExposCRM & AutomationBrand StrategyDigital CampaignsTeam Leadership 360° MarketingReal Estate ExposCRM & AutomationBrand StrategyDigital CampaignsTeam Leadership
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Years in real estate marketing
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REDEXPO editions delivered
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Sales volume across REDEXPO
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Developer partnerships managed
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RED sales contributed this year
01 / Track record

Chapters that built the track record.

The roles and initiatives behind the numbers above.

012026 — PRESENT
Keller Williams Egypt
Deputy Marketing Director
Leading strategic marketing, digital transformation, and brand positioning across digital platforms, PR, events, partnerships, and CRM — in support of market expansion and agent growth.
Scope: National rollout
022022 — PRESENT
RED | Real Estate Domain
Deputy Director, Marketing & Digital Media
Co-built marketing strategy, ran the marketing team day to day, and oversaw email, social, SEO, and PPC. Delivered 9 REDEXPO editions and 30+ developer partnerships.
Result: 6B EGP sales volume
032019 — 2021
Coldwell Banker New Homes
Digital Media Manager
Managed website and social platforms, set digital marketing budgets, and led the team behind significant ROI and KPI improvements.
Focus: Growth & ROI
042019 — 2024
M for Digital Marketing
Digital Marketing Instructor
Trained marketers on digital techniques and tools alongside agency work — building course material that turned theory into practical, applied skill.
Reach: Years of cohorts trained
02 / Profile

Structure first, performance after.

Moustafa builds and runs the marketing engine behind some of Egypt's most active real estate brands. He sits between developers, creative teams, and media agencies — turning sprawling campaign ideas into plans that ship on time and measure cleanly.

His work spans 360° marketing — social, paid media, content, and messaging — alongside the operational layer most marketers skip: CRM and automation, including Zoho CRM workflows and WhatsApp chatbots, on projects often valued above 20 million EGP.

He has planned and run real estate expos across Egypt and the Gulf — Cairo, New Cairo, Sheikh Zayed, Riyadh, and Jeddah — and partnered with 30+ developers to keep RED's pipeline moving.

Top skills

  • Strategic Marketing Management
  • Event Management & Planning
  • CRM & Marketing Automation
  • Digital & Paid Media Campaigns
  • Team Leadership
03 / Career

Sixteen years, one industry.

Built inside Egypt's real estate sector, from executive to deputy director.

2026 — Present
Deputy Marketing Director
Keller Williams Egypt
2022 — Present
Deputy Director, Marketing & Digital Media
RED | Real Estate Domain
2021 — 2022
Marketing Manager
RED | Real Estate Domain
2019 — 2021
Digital Media Manager
Coldwell Banker New Homes & Egypt
2017 — 2019
Deputy Digital Media / Marketing Manager
Coldwell Banker New Homes & Egypt
2014 — 2017
Digital Media Supervisor
Coldwell Banker New Homes
2010 — 2014
Digital & E-Marketing Executive
Coldwell Banker New Homes
2008 — 2010
Network Administrator & Online Marketing Executive
FAW & LIFAN Motors
04 / Expertise

Where he adds the most value.

01Real Estate Expos & Activations
Cairo, New Cairo, Sheikh Zayed, Riyadh, Jeddah — from logistics to lead capture.
02360° Marketing Strategy
Social, paid media, SEO, PPC, content, and messaging as one coordinated system.
03CRM & Automation
Zoho workflows and WhatsApp chatbots that keep lead gen and handoffs fast.
04High-Ticket Campaign Delivery
Execution on developer projects often valued above 20 million EGP.
05Team & Partner Leadership
Running marketing teams and 30+ developer and agency relationships at once.
06Training & Enablement
Years teaching digital marketing at M for Digital Marketing and Segment 11.
05 / Credentials

Education, certifications, languages.

Education

B.Sc, Computer & Managerial Information — El Gazera Academy2003–07
Heliopolis Military Secondary School for Boys2000–03

Languages

ArabicNative
EnglishProfessional

Certifications

Turn Shoppers Into Buyers With Dynamic AdsMeta
Deliver Ads & Evaluate Outcomes with Facebook PixelMeta
Fundamentals of Digital MarketingGoogle
Digital Content Marketing
06 / Contact

Planning the next campaign, expo, or launch?

Moustafa ElSayed signature
MOUSTAFA ELSAYED — MARKETING STRATEGIST, REAL ESTATE DOMAIN CAIRO, EGYPT